The Concept CLA-Class is the ultimate fusion of luxury in a new breed of compact, making iconic luxury available
to a whole new tribe of enthusiasts. The car embodies perfection through a balanced harmony, where nothing is
excessive or lacking – it simply radiates pure excellence.
to a whole new tribe of enthusiasts. The car embodies perfection through a balanced harmony, where nothing is
excessive or lacking – it simply radiates pure excellence.
In this campaign, we reduced everything to its core – what remained is the pure essence of the car itself. The main
colour of this campaign is gold, which perfectly consort with the red car paint. Cinematic light rays features the main
highlight of the car. The whole environment was build up from scratch and embodies the core inside of this campaign.
colour of this campaign is gold, which perfectly consort with the red car paint. Cinematic light rays features the main
highlight of the car. The whole environment was build up from scratch and embodies the core inside of this campaign.
We worked together with Director Jonas Vahl and Storz&Escherich in Berlin, who realize the moving images part
of this campaign. With the help of Subject-Verb and Andrew Tomlinson we build a completely new world around
the Concept CLA-Class.
of this campaign. With the help of Subject-Verb and Andrew Tomlinson we build a completely new world around
the Concept CLA-Class.
